Set SMART Objectives. Set your objectives at the start of a campaign because too much media evaluation and measurement is done at the end. So much more can be learned by beginning the evaluation process when the campaign objectives are set. Make your objectives SMART. Here’s a blog post on what SMART objectives are and… [Read More]
Sampling – a way around auto sentiment analysis shortcomings
This article by Bill William Comcowich made some interesting points about automatic sentiment analysis. Although auto sentiment analysis systems have been getting better, they need to be trained (if that is an option). They also need monitoring. Bill suggests a combined approach. When you need quick results auto sentiment analysis is helpful. But be pragmatic… [Read More]
Brandwatch: an introductory how-to video
This is an introduction to using Brandwatch. I have been using Brandwatch for quite a few years and seen it develop. It started as a fairly clunky function restricted online monitoring tool. Since then it has become more refined. What it has not become is completely straightforward. Setting up a service requires the creation and… [Read More]
#PRStack – a crowd sourced reference book for PRs
How-to’s are growing in popularity. According to the Hobson and Holtz Report FIR (#808) from earlier this week research by Google found that searches for how-to videos on YouTube are up 70%, year on year. A few months ago I asked Stephen Waddington if I could do a guest post on his blog. Always ahead of the curve,… [Read More]
Practical guide to PR Tools – free ebook launched #PRstack
Tackling public relations workflow The #PRstack book published today developed as a crowdsourced project to tackle modern public relations workflow. My #PRstack: a practical guide to modern PR tools and workflow is a book published today. It consists of a series of case studies by public relations practitioners exploring modern aspects of public relations practice…. [Read More]