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Oct 20 2016

Unpicking language – the binary way to measure media sentiment

Language is tricky. Because the same words can mean different things to different people. And because it includes things like irony and sarcasm. In many respects language is a bit like going out for a drive. You see lots of road signs. Some are informative, like road names, house numbers, that kind of thing. These… [Read More]

Written by Michael Blowers · Categorized: Media Analysis, Media Evaluation, Media Research, PR Evaluation, PR Measurement, Sentiment measurement · Tagged: Auto sentiment analysis, computer sentiment, Measure PR, media sentiment

Sep 28 2015

How do you feel about media sentiment?

How do you feel about those programs which tell you the sentiment of some text? A computer algorithm which examines some text, returning a score on its favourability. On balance I have a negative opinion on them. I explained in this infographic why. This is not a stagnant space and many minds are working to… [Read More]

Written by Michael Blowers · Categorized: PR Evaluation, Sentiment measurement · Tagged: Auto sentiment analysis, computer sentiment, favourability groups, media evaluation, media research, media sentiment, pr automation, PR evaluation, PR measurement, Sentiiment140, sentiment research, SentimentViz, SentiStrength

Aug 27 2015

Sampling – a way around auto sentiment analysis shortcomings

This article by Bill William Comcowich made some interesting points about automatic sentiment analysis. Although auto sentiment analysis systems have been getting better, they need to be trained (if that is an option). They also need monitoring. Bill suggests a combined approach. When you need quick results auto sentiment analysis is helpful. But be pragmatic… [Read More]

Written by Michael Blowers · Categorized: Sentiment measurement · Tagged: Auto sentiment analysis, Brandwatch, human sampling, increasing accuracy

Mar 29 2012

Auto Sentiment Analysis Infographic

I have created this infographic to help summarise my experiences with auto sentiment analysis programs. I have used a few over the years and while they are getting better, they are far from perfect, and indeed are sometimes described as being no better than tossing a coin! One peculiarity that I have noticed is that… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: Auto sentiment analysis, PR measurement, social media measurement

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Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

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