Language is tricky. Because the same words can mean different things to different people. And because it includes things like irony and sarcasm. In many respects language is a bit like going out for a drive. You see lots of road signs. Some are informative, like road names, house numbers, that kind of thing. These… [Read More]
What does good PR look like?
Why do you do PR? Stupid question, aye? To claim a salary or issue an invoice? ‘Yes’, but ‘no’. You also do it to enact a change based on organisational objectives, in marketing speak. But did it help? (More marketing speak…) what were the campaign objectives and were they measurable? In PR there are a lot… [Read More]