“Independent measurement of the impact and message cut-through of our campaigns is core to our proposition. Media Evaluation Research are a key partner for us, helping take the guesswork out of assessing what is and isn’t working. We’re always impressed with their cost effective and fast turnaround on reports.”

Gareth Thomas, founder, Capella PR

People: Michael Blowers FAMEC, Director

Michael is a Fellow of AMEC (International Association for Measurement and Evaluation of Communication). Michael has stood on Council for the Chartered Institute of Public Relations (CIPR). Prior to starting Media Evaluation Research, he spent fourteen years at Kantar Media Intelligence/ TNS Media Intelligence where he started their PR analysis service.

'There are many benefits to being a small agency. We can focus on the new methods and tools that are arriving all the time.'

He has passed the exam for the Google Analytics Individual Qualification. He has Diplomas from the Chartered Institute Marketing and the Chartered Institute of Public Relations where he is also one of their Accredited Practitioners.

For a number of years he has been a judge for the CIPR's Excellence & PRide awards and the AMEC Awards. He is currently the vice-Chairperson for the CIPR's Marketing Communications group.

Otherwise, he is an enthusiastic wingfoiler and operates a taxi service for his two daughters.