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Successfully Navigating Communications Measurement can be Tricky

Media Evaluation Research has Over 30 Years of Experience Doing Just That

 

Communications Measurement Professionals    PR Professionals 

PR Research and Insight

Media Evaluation Research is a media analysis and evaluation consultancy that helps PR professionals understand and demonstrate the impact of their PR activity. Using advanced AI-driven tools to provide in-depth, on-time media insights enables clients to assess the effectiveness of their communications strategies accurately.
As proud members of AMEC (the International Association for the Measurement and Evaluation of Communication), there is an adherence to the highest industry standards, ensuring that the reporting is credible and actionable. Michael Blowers is an AMEC Fellow and has assisted them on several industry-leading initiatives, including their Membership Lab and reviewing their education and policy resources.
A data-driven approach combining the latest technology with many years of expertise enables clients to measure their media presence and derive meaningful insights that drive strategic decisions and deliver measurable value.

Michael Blowers

Experience

Michael has over 30 years of experience in media evaluation and measurement, derived from initially founding TNS/Kantar/Onclusive media evaluation offering before launching Media Evaluation Research in 2005.

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AMEC

Michael is an AMEC Fellow and member and has assisted them in a number of industry initiatives including the Members Lab and the review of the Barcelona Principles, probably the most significant guidance on best practice in media and communications evaluation.

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CIPR

Michael was a former CIPR council member and sectorial Chairperson for the International and Marketing Communications groups. He holds a Diploma from the CIPR and an accredited practitioner for fifteen years.

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"Allianz Insurance has retained Michael for media evaluation and analysis for over fifteen years. We have found him very capable of adjusting to the changes in our media market. He has provided invaluable insights into the impact of our media exposure as well as analysis of the coverage achieved by our competitors."

Mark Bishop, Allianz Group Communications Manager

"We were keen to research the media associated with a world record attempt by a charity client. We attach  value to making the connection from campaign objectives and eventual outcomes.  Media Evaluation Research assisted us in this process, providing social media listening and analysis. Their detailed advice proved useful.  Reporting was quick and timely, enabling refinements to made during the lead-up to the attempt. The final encompassing report included invaluable advice and learnings for the future." 

Mark Chambers, Managing Director Syndicate Communications

"In my business, everything is about your achievements, and I have very successfully used Michael and Media Evaluation Research to prove the linkage between media output and public perception changes."

Sir David Hempleman-Adams, OBE, Balloonist, Explorer and Businessman

 

 

 

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