This is not a very pleasant expression and I am only using it to illustrate what I see as a prescient threat to communications research. Google Sheets has had a ChatGPT plug-in since around the start of the year. As is often said ChatGPT is not a search engine. However, the Sheets extension can be… [Read More]
Google Chrome extensions to help media evaluators
Below is a recording of a presentation made to AMEC’s individual consultant’s group on the topic of Google Chrome extensions and which ones work best for media evaluation. This features Grammarly, Multi-highlight and Color-Zilla. While browsing these extensions I noticed a couple that purported to evaluate the sentiment of a clip. This facility would provide… [Read More]
To look ahead you have to look behind…
Quick read: recently as part of my involvement in the Chartered Institute of public Relations Council we have been working on a horizon scanning scenario planning exercise. It take a selection of long and short term issue attaching variables and imagining best and worst case outcome and mile-markers along the way. My involvement (and others,… [Read More]
CIPR National Conference
At the end of October the CIPR held their annual National Conference at the British library. It featured a diverse selection of speakers across a wide variety industries and roles within communications. The day started with a fascinating picture of big corporate communications problem solving with Matt Peacock from Vodafone. Wise-before-his -years, Matt painted a… [Read More]
Media Measurement Made Simple – Take 2
Eugene Bacot, CIPR Marcomms Members and long-time committee member, offers his take on this event: No more AVEs. Not since the creation of AMEC’s Barcelona Principles. Absolutely not… Yet they persist, often at the insistence of clients, and the CIPR is making a determined effort to clamp down on this misleading measure of PR effectiveness…. [Read More]