Set SMART Objectives. Set your objectives at the start of a campaign because too much media evaluation and measurement is done at the end. So much more can be learned by beginning the evaluation process when the campaign objectives are set. Make your objectives SMART. Here’s a blog post on what SMART objectives are and… [Read More]
Free (or cheap) online monitoring dashboards – Infographic
I was prompted to take another look at the free (or cheepish to a point) tools you can use to monitor brands online having read a blog post by Steve Farnsworth from a year ago on this subject. There have been a number of new entrants to this space in recent months and I found… [Read More]
Auto Sentiment Analysis Infographic
I have created this infographic to help summarise my experiences with auto sentiment analysis programs. I have used a few over the years and while they are getting better, they are far from perfect, and indeed are sometimes described as being no better than tossing a coin! One peculiarity that I have noticed is that… [Read More]
Ofgem come under social ‘flack’
Listening to the news this morning it quickly became clear it was not going to be a good day for Ofgem – the governments watchdog for the UK energy market. They has announced that the energy firms were making about £125 a year from customers, instead of the more normal £15 per person. Aside from… [Read More]
When things turn down should we take to the water?
One of the benefits of Media Evaluation Research being based where it is are the pleasant sea views from the office. Over the last few days there has be a succession of rather impressive speed boats and gin palaces heading up towards the North Sea and we wondered if they are going up to the… [Read More]