I was prompted to take another look at the free (or cheepish to a point) tools you can use to monitor brands online having read a blog post by Steve Farnsworth from a year ago on this subject. There have been a number of new entrants to this space in recent months and I found… [Read More]
Assessing the measurers
Over a period of 6 weeks my intention was to use of as many online/social media monitoring tools as I could; aiming to understand their strengths, drawbacks and pricing options. I will deal with this latter issue in a follow-up post. The organisations tested included Brandwatch, JamIQ, Lithium, Trackur, UberVU. Obviously this list in not… [Read More]