At the end of October the CIPR held their annual National Conference at the British library. It featured a diverse selection of speakers across a wide variety industries and roles within communications. The day started with a fascinating picture of big corporate communications problem solving with Matt Peacock from Vodafone. Wise-before-his -years, Matt painted a… [Read More]
Media Measurement Made Simple – Take 2
Eugene Bacot, CIPR Marcomms Members and long-time committee member, offers his take on this event: No more AVEs. Not since the creation of AMEC’s Barcelona Principles. Absolutely not… Yet they persist, often at the insistence of clients, and the CIPR is making a determined effort to clamp down on this misleading measure of PR effectiveness…. [Read More]
Media Measurement Made Simple (not)
Earlier this week the CIPR Marcomms Group hosted an evening discussion on measurement as part of AMEC’s Measurement Month. The event at the CIPR in London hosted 4 speakers, being: Richard Bagnall, AMEC Chairman and Chief Executive Officer, PRIME Research (UK) Giles Peddy, Group Managing Director, Lewis, Jerry Ward, Managing Director, Press Data Stuart Bruce… [Read More]
CIPR Chartership – Month to go (cripes, what have I done….)
Yesterday I enrolled in the CIPR’s Chartered assessment day. As well as being a direct financial commitment it appears to also involve a fair degree of preparation and planning. So why have I done it? PR is a no-qualification entry profession. Personally, I think if you want to make a success of it you need… [Read More]