Since I have become involved with the CIPRs Marcomms group I have managed to dodge getting too closely involved in organising an event. The group has its AGM at the start of the year and decided to host it at the CIPR in London. At last years event they also had a couple of speakers to… [Read More]
Barcelona Principles 2.0 Launch – A curation of the launch at Ketchum London 3rd September 2015
This is a curation of this morning launch at Ketchum London
Brandwatch: an introductory how-to video
This is an introduction to using Brandwatch. I have been using Brandwatch for quite a few years and seen it develop. It started as a fairly clunky function restricted online monitoring tool. Since then it has become more refined. What it has not become is completely straightforward. Setting up a service requires the creation and… [Read More]
PESO: a model, a checklist or a call to learn advertising skills?
PESO (or paid, earned, shared and owned) has been around for a few years, originally created Gini Dietrich, it has been growing in profile. Last week I was watching the Twitter and Periscope feeds from the Future Comms 2015 event where there was a panel discussion on PESO and someone (Danny Whatmough, I think) said that… [Read More]