The second Digibury Weekender took place last Saturday (17th). The good people at Deeson know that weekends are precious. So they make the Weekender something worthwhile! Big credit to Simon Wakeman (@simonwakeman) and Tim Deeson (@timdeeson). They came up with some genuine thought provoking presentations. The morning kicked off with Simon Hughes (@simonjchughes) and Rachel… [Read More]
PESO: a model, a checklist or a call to learn advertising skills?
PESO (or paid, earned, shared and owned) has been around for a few years, originally created Gini Dietrich, it has been growing in profile. Last week I was watching the Twitter and Periscope feeds from the Future Comms 2015 event where there was a panel discussion on PESO and someone (Danny Whatmough, I think) said that… [Read More]