The PESO model has been gathering interest in the PR world since Ginni Dietrich‘s (at Spin Sucks) seminal work in 2014. It covers the main channel forms open to PR. Its important because it segments them for the digital age. Let me explain…. Its mainly because it builds in a consideration for paid exposure within the PR… [Read More]
PESO: a model, a checklist or a call to learn advertising skills?
PESO (or paid, earned, shared and owned) has been around for a few years, originally created Gini Dietrich, it has been growing in profile. Last week I was watching the Twitter and Periscope feeds from the Future Comms 2015 event where there was a panel discussion on PESO and someone (Danny Whatmough, I think) said that… [Read More]