“Advancements continue to be made in measurement and evaluation, a longstanding hot topic and an identified area for improvement in public relations and related practices.” That’s the opening lines from Jim Macnamara review of three of the latest models available here https://instituteforpr.org/latest-evaluation-models-uk-government-evaluation-cycle-eu-guidelines-and-more/ Alternatively, if you prefer a podcast version… (Credit: Google NotebookLM, AI generated –… [Read More]
Prowly’s report ‘The State of PR Technology 2024’
If, like me, you are no speed reader and want to get a flavour of Prowly’s rather insightful survey results report titled ‘The State of PR Technology 2024‘ this is a 12-minute podcast I generated using Google NotebookLM.
Please don’t throw the baby out with the bathwater…
This is not a very pleasant expression and I am only using it to illustrate what I see as a prescient threat to communications research. Google Sheets has had a ChatGPT plug-in since around the start of the year. As is often said ChatGPT is not a search engine. However, the Sheets extension can be… [Read More]
Google Chrome extensions to help media evaluators
Below is a recording of a presentation made to AMEC’s individual consultant’s group on the topic of Google Chrome extensions and which ones work best for media evaluation. This features Grammarly, Multi-highlight and Color-Zilla. While browsing these extensions I noticed a couple that purported to evaluate the sentiment of a clip. This facility would provide… [Read More]
To look ahead you have to look behind…
Quick read: recently as part of my involvement in the Chartered Institute of public Relations Council we have been working on a horizon scanning scenario planning exercise. It take a selection of long and short term issue attaching variables and imagining best and worst case outcome and mile-markers along the way. My involvement (and others,… [Read More]