“Advancements continue to be made in measurement and evaluation, a longstanding hot topic and an identified area for improvement in public relations and related practices.” That’s the opening lines from Jim Macnamara review of three of the latest models available here https://instituteforpr.org/latest-evaluation-models-uk-government-evaluation-cycle-eu-guidelines-and-more/ Alternatively, if you prefer a podcast version… (Credit: Google NotebookLM, AI generated –… [Read More]
‘Just try to become less crap at it’
This was a declaration by Rory Sutherland, leader of Ogilvy Change on their website when talking about marketing. Somewhat self-deprecating, but a useful starting point from a great intellect and very relevant to media measurement. He makes the point that he is opposed to the concept of surveys and focus groups. The areas of the brain… [Read More]