Since I have become involved with the CIPRs Marcomms group I have managed to dodge getting too closely involved in organising an event. The group has its AGM at the start of the year and decided to host it at the CIPR in London. At last years event they also had a couple of speakers to… [Read More]
Using Google Analytics to measure outcomes against your PR objectives
Is this relevant to you: · Are you interested in knowing more about what people do when they see your proactive PR outreach? · Do you have a specific goal in mind when you plan an outreach campaign? · Does that goal involve some sort of interaction on your web properties? If the answer is… [Read More]
Using Google Analytics to track PR outreach & outcomes
In my previous blog post I referred to an experiment I was running with Google Analytics for a guest blog post I was writing. This has just been published and many thanks to Stephen Waddington for using the article. It can be found here under the title ‘How-to use Google Analytics to track public relations… [Read More]
Link Tagging & Goal Conversions in Google Analytics
This is a brief post just to record my thanks for clicking on the Twitter link! This will record a positive result against a Google Analytics record of activity from Twitter on this blog and will be used in a guest blog I am writing on how to create link tags and goal tracking. I… [Read More]
Downloadable Google Analytics Custom Dashboard for PR people
Custom dashboards are such a good aspect of Google Analytics. They compose of up to 12 components, or widgets. They can be placed on a blank page taking highlights from nearly all the various reports presenting them in near enough real-time, with up-to-date data. I have created a Public Relations Custom Dashboard which will allow… [Read More]