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Mar 24 2015

Using Google Analytics to track PR outreach & outcomes

In my previous blog post I referred to an experiment I was running with Google Analytics for a guest blog post I was writing. This has just been published and many thanks to Stephen Waddington for using the article. It can be found here under the title ‘How-to use Google Analytics to track public relations outcomes’. 

Thank you for viewing the article and very much hope you found it interesting. Please don’t hesitate to offer a comment, particularly if I get things wrong!  It would also be great if you wanted to subscribe to future blog updates.

Written by Michael Blowers · Categorized: Google Analytics, PR Evaluation · Tagged: Google Analytics, Link Tagging, Outcomes, outreach, PR Objectives, PR outcomes, Stephen Waddington, URL Builder

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Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

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