In my previous blog post I referred to an experiment I was running with Google Analytics for a guest blog post I was writing. This has just been published and many thanks to Stephen Waddington for using the article. It can be found here under the title ‘How-to use Google Analytics to track public relations… [Read More]
Does Google Analytics offer PR a way of connecting their efforts with organisational outcomes?
– Put simply, yes(ish). Though it comes with lots of caveats, this is a possible way of tracking cross social media impact. Google Analytics (GA), as has been said before, is not easy. The interface is often confusing, often inconsistent and often failing the ‘so what?’ test. But if your goal is for people to… [Read More]
PR vs Marketing – Let Battle Commence
I bumped into a tweet last week which mentioned the difference (or lack of) between PR and marketing. If you study the books and consult with the relevant trade bodies you will be very clear on the differences. But what of reality in this fast changing media environment?Marketing is about selling stuff (er…simplified) encompassing sales… [Read More]
Measuring the decline in sports sponsorship
Yesterday afternoon the Aviva yacht sailed past the office here on the South Coast of England and while I don’t necessarily want to give extra publicity to one of my clients rivals it did get me thinking about RBS’s recent announcement on its sponsorship deals. This Wednesday’s RBS said it plans to drastically cut back… [Read More]
Advocacy and organisational outcomes
Since meeting up on the 4 June at the latest gathering of Measurement Camp I have been pondering any connection between the concept of communication outcomes and advocacy. Are they the same, just viewed different ways? Let me try to explain myself. The objective of successful communications is something to do with message conveyance and… [Read More]