Yesterday afternoon the Aviva yacht sailed past the office here on the South Coast of England and while I don’t necessarily want to give extra publicity to one of my clients rivals it did get me thinking about RBS’s recent announcement on its sponsorship deals. This Wednesday’s RBS said it plans to drastically cut back… [Read More]
Is it time to out the ‘Outs’?
The traditional method of measuring PR (pioneered by Dr Walt Lindenmann) was via the measures of Output, Out-take and Outcome. They have been widely covered in academic journals and used as a method of categorising response measurement. Dr Tom Watson in DummySpit outlines their use in this useful review. But there seems to be a… [Read More]