I bumped into a tweet last week which mentioned the difference (or lack of) between PR and marketing. If you study the books and consult with the relevant trade bodies you will be very clear on the differences. But what of reality in this fast changing media environment?Marketing is about selling stuff (er…simplified) encompassing sales… [Read More]
Measuring the decline in sports sponsorship
Yesterday afternoon the Aviva yacht sailed past the office here on the South Coast of England and while I don’t necessarily want to give extra publicity to one of my clients rivals it did get me thinking about RBS’s recent announcement on its sponsorship deals. This Wednesday’s RBS said it plans to drastically cut back… [Read More]