The world is an unpredictable place and no amount of planning will get your story to the top if news of other events take precedent. One of the points covered in AMEC’s (International Association for Measurement and Evaluation of Communication) revamped Barcelona Principles 2.0 was this concept of the analysis of the wider media environment… [Read More]
Twitter: Finding the Hidden Influencers among your Followers
If you use Twitter, have maybe a couple of hundred or thousands of Followers, you have an asset. You might just take a broadcast approach, tweeting out your thoughts as you have them. Conversely it is possible to take a more strategic approach and deal-up some content fashioned to appeal to your key influencers. Following… [Read More]
Twitter Influence –Is it really that easy?
I was reading this post featuring ‘20+ Social Media Hacks and Tips From the Pros’ and Number 8 by Mark Schaefer (@markwschaefer) sounded interesting. He gives a cunningly simple technique to figure if someone is influential on Twitter beyond a simple gauge of their Followers. We all know Follower number can be gamed. I think the going… [Read More]
Don’t be afraid of PR’s brave new world
Since I have become involved with the CIPRs Marcomms group I have managed to dodge getting too closely involved in organising an event. The group has its AGM at the start of the year and decided to host it at the CIPR in London. At last years event they also had a couple of speakers to… [Read More]
New look to site
This blog is part test part post on changing themes. I was using Tesseract WordPress theme which worked well and had a good 2.5 hour how to video which was useful as a method getting familiar with WP. I tried to add side-bar widgets to my posts in vain so have made it a priority to… [Read More]