This is not a very pleasant expression and I am only using it to illustrate what I see as a prescient threat to communications research. Google Sheets has had a ChatGPT plug-in since around the start of the year. As is often said ChatGPT is not a search engine. However, the Sheets extension can be… [Read More]
To look ahead you have to look behind…
Quick read: recently as part of my involvement in the Chartered Institute of public Relations Council we have been working on a horizon scanning scenario planning exercise. It take a selection of long and short term issue attaching variables and imagining best and worst case outcome and mile-markers along the way. My involvement (and others,… [Read More]
5 Steps to (more) Successful Media Evaluation
Set SMART Objectives. Set your objectives at the start of a campaign because too much media evaluation and measurement is done at the end. So much more can be learned by beginning the evaluation process when the campaign objectives are set. Make your objectives SMART. Here’s a blog post on what SMART objectives are and… [Read More]
New Site Map
The new site map is located at https://www.mediaevaluationresearch.com/sitemap.xml
Google Analytics Individual Qualification –
Google is a strange organisation. It provides all these free tools but has one product (Adwords) which seems to make all their money. Many of us have been playing with their gadgets and properties over the years. Things like like Trends, Maps and YouTube. I have experimented with early versions of Adwords, Motion Charts, and… [Read More]