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Google Analytics Individual Qualification –
Google is a strange organisation. It provides all these free tools but has one product (Adwords) which seems to make all their money. Many of us have been playing with their gadgets and properties over the years. Things like like Trends, Maps and YouTube. I have experimented with early versions of Adwords, Motion Charts, and… [Read More]
Updating a web presence
Being a partner at Media Evaluation Research I get to put together the website. Over the past couple of years this has evolved from a fairly basic Dreamweaver ‘1.1’, adapted by my wife, who did an OU course in HTML. A subsequent version was prepped by a graphic design friend, who was getting into web… [Read More]
Media Evaluation Techniques (Part 2)
In Part 1 of this discussion on media evaluation techniques there was a look at the processes involved in collecting the cuttings, creating a media list and using packages like MS Excel and MS Access to collate and sample the media coverage. Although this 2-parter is an exploration of media evaluation techniques, deciding on a… [Read More]
Media Evaluation Techniques (Part 1)
Although everyone has a different way of doing an evaluation of a project or periods media exposure, there are certain common processes worth highlighting. From a strategic perspective the starting point has to be the objectives. on the other hand, if you are more interested in evaluation techniques, getting the media clips seem like the… [Read More]