Below is a recording of a presentation made to AMEC’s individual consultant’s group on the topic of Google Chrome extensions and which ones work best for media evaluation. This features Grammarly, Multi-highlight and Color-Zilla. While browsing these extensions I noticed a couple that purported to evaluate the sentiment of a clip. This facility would provide… [Read More]
Media Measurement Made Simple – Take 2
Eugene Bacot, CIPR Marcomms Members and long-time committee member, offers his take on this event: No more AVEs. Not since the creation of AMEC’s Barcelona Principles. Absolutely not… Yet they persist, often at the insistence of clients, and the CIPR is making a determined effort to clamp down on this misleading measure of PR effectiveness…. [Read More]
Media Measurement Made Simple (not)
Earlier this week the CIPR Marcomms Group hosted an evening discussion on measurement as part of AMEC’s Measurement Month. The event at the CIPR in London hosted 4 speakers, being: Richard Bagnall, AMEC Chairman and Chief Executive Officer, PRIME Research (UK) Giles Peddy, Group Managing Director, Lewis, Jerry Ward, Managing Director, Press Data Stuart Bruce… [Read More]
Unpicking language – the binary way to measure media sentiment
Language is tricky. Because the same words can mean different things to different people. And because it includes things like irony and sarcasm. In many respects language is a bit like going out for a drive. You see lots of road signs. Some are informative, like road names, house numbers, that kind of thing. These… [Read More]
7 habits of highly effective media analysts
This guest post from AMEC colleague @stephbridgeman outlines the points she made at a Measurement Month event hosted by Smoking Gun PR in Manchester in September 2016. —————- I was delighted to agree to talk at Smoking Gun’s event on 8th September 2016 at Smoking Gun PR, especially as the agency’s MD Rick Guttridge was… [Read More]