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Oct 20 2016

Unpicking language – the binary way to measure media sentiment

Language is tricky. Because the same words can mean different things to different people. And because it includes things like irony and sarcasm. In many respects language is a bit like going out for a drive. You see lots of road signs. Some are informative, like road names, house numbers, that kind of thing. These… [Read More]

Written by Michael Blowers · Categorized: Media Analysis, Media Evaluation, Media Research, PR Evaluation, PR Measurement, Sentiment measurement · Tagged: Auto sentiment analysis, computer sentiment, Measure PR, media sentiment

Sep 28 2015

How do you feel about media sentiment?

How do you feel about those programs which tell you the sentiment of some text? A computer algorithm which examines some text, returning a score on its favourability. On balance I have a negative opinion on them. I explained in this infographic why. This is not a stagnant space and many minds are working to… [Read More]

Written by Michael Blowers · Categorized: PR Evaluation, Sentiment measurement · Tagged: Auto sentiment analysis, computer sentiment, favourability groups, media evaluation, media research, media sentiment, pr automation, PR evaluation, PR measurement, Sentiiment140, sentiment research, SentimentViz, SentiStrength

Sep 14 2007

Media sentiment and share/stock prices

If a mechanism for accurately correlating media sentiment with share and stock prices could be formulated then you can safely say that this sector of research would be many times larger and I would drive something other than a middle of the road family saloon! But just occasionally comparing the two can make for an… [Read More]

Written by Michael Blowers · Categorized: Uncategorized · Tagged: media sentiment, Northern Rock, share price, stock price

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Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

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