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Sep 28 2015

How do you feel about media sentiment?

How do you feel about those programs which tell you the sentiment of some text? A computer algorithm which examines some text, returning a score on its favourability. On balance I have a negative opinion on them. I explained in this infographic why. This is not a stagnant space and many minds are working to… [Read More]

Written by Michael Blowers · Categorized: PR Evaluation, Sentiment measurement · Tagged: Auto sentiment analysis, computer sentiment, favourability groups, media evaluation, media research, media sentiment, pr automation, PR evaluation, PR measurement, Sentiiment140, sentiment research, SentimentViz, SentiStrength

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Media analyst with a half an eye on what's coming down the road. Often caught out but always fascinated by the possibilities. Read More…

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