Below is a recording of a presentation made to AMEC’s individual consultant’s group on the topic of Google Chrome extensions and which ones work best for media evaluation. This features Grammarly, Multi-highlight and Color-Zilla. While browsing these extensions I noticed a couple that purported to evaluate the sentiment of a clip. This facility would provide… [Read More]
CIPR National Conference
At the end of October the CIPR held their annual National Conference at the British library. It featured a diverse selection of speakers across a wide variety industries and roles within communications. The day started with a fascinating picture of big corporate communications problem solving with Matt Peacock from Vodafone. Wise-before-his -years, Matt painted a… [Read More]
Media Measurement Made Simple – Take 2
Eugene Bacot, CIPR Marcomms Members and long-time committee member, offers his take on this event: No more AVEs. Not since the creation of AMEC’s Barcelona Principles. Absolutely not… Yet they persist, often at the insistence of clients, and the CIPR is making a determined effort to clamp down on this misleading measure of PR effectiveness…. [Read More]
Media Measurement Made Simple (not)
Earlier this week the CIPR Marcomms Group hosted an evening discussion on measurement as part of AMEC’s Measurement Month. The event at the CIPR in London hosted 4 speakers, being: Richard Bagnall, AMEC Chairman and Chief Executive Officer, PRIME Research (UK) Giles Peddy, Group Managing Director, Lewis, Jerry Ward, Managing Director, Press Data Stuart Bruce… [Read More]
An idea….the PESTO Model
This is my first blog in a while (sorry blogging gods). I regret this but have my reasons. Over the years I have been writing blogs and they have proved a positive influence and added order to the chaos. I have been meaning to write a blog post (for ages) on PESO (Paid, Earned, Social… [Read More]