At the end of October the CIPR held their annual National Conference at the British library. It featured a diverse selection of speakers across a wide variety industries and roles within communications. The day started with a fascinating picture of big corporate communications problem solving with Matt Peacock from Vodafone. Wise-before-his -years, Matt painted a… [Read More]
Media Evaluation Techniques (Part 1)
Although everyone has a different way of doing an evaluation of a project or periods media exposure, there are certain common processes worth highlighting. From a strategic perspective the starting point has to be the objectives. on the other hand, if you are more interested in evaluation techniques, getting the media clips seem like the… [Read More]