Set SMART Objectives. Set your objectives at the start of a campaign because too much media evaluation and measurement is done at the end. So much more can be learned by beginning the evaluation process when the campaign objectives are set. Make your objectives SMART. Here’s a blog post on what SMART objectives are and… [Read More]
Your campaign versus the world
The world is an unpredictable place and no amount of planning will get your story to the top if news of other events take precedent. One of the points covered in AMEC’s (International Association for Measurement and Evaluation of Communication) revamped Barcelona Principles 2.0 was this concept of the analysis of the wider media environment… [Read More]
AMEC’s Interactive Evaluation Framework
Will the 16th June 2016 go down as a great day for PR and evaluation? Will it be recorded as the day PR grew-up? The day that it shock off the vestiges of subjectivity and laid bare its soul for all to examine its worth? Will it be the start of a time when PR… [Read More]
Twitter Influence –Is it really that easy?
I was reading this post featuring ‘20+ Social Media Hacks and Tips From the Pros’ and Number 8 by Mark Schaefer (@markwschaefer) sounded interesting. He gives a cunningly simple technique to figure if someone is influential on Twitter beyond a simple gauge of their Followers. We all know Follower number can be gamed. I think the going… [Read More]
Writing a successful PR Awards entry – 14 Tips from the Judges
At my last time of checking there were seventeen PR orientated industry awards. These include the AMEC Awards, Bulldog Reporter, Cannes Lions, CIPR Excellence, CIPR Pride, Fresh Awards, IABC, PR Moment, PR Week Awards, PRCA (Dare, Public Affairs UK & EU, City & Financial, Internships), PR News, PRSA, Ragan Communications, and the Suzie Spirit Award. This volume of accolades… [Read More]