At my last time of checking there were seventeen PR orientated industry awards. These include the AMEC Awards, Bulldog Reporter, Cannes Lions, CIPR Excellence, CIPR Pride, Fresh Awards, IABC, PR Moment, PR Week Awards, PRCA (Dare, Public Affairs UK & EU, City & Financial, Internships), PR News, PRSA, Ragan Communications, and the Suzie Spirit Award. This volume of accolades… [Read More]
PR Awards – getting your strategy right
I have been judging PR awards since 2006. These are some ideas on how to approach your PR award entry. If a category has more than 8-10 entries the judges will be looking for ways to relegate or discount entries. Get your entries proofread by at least 2 people. Help the readability by using a… [Read More]
Winning PR Awards – some simple tips
I have just completed judging 50 PR awards entries. My main reflection is on the measurement and justification elements.Some categories had over ten entries for them. The entries composed an outline of the campaign and its achievements (in under 1000 words). They also often included a file of achieved media clips.This is my main takeaways… [Read More]