The latest version of the PR stack book is published today. The book concentrates on tools to enable PR and communications people to work better. Listening, planning and the cur-ration of content are vital skills for PR. Combined with relationship building, engagement manage, the skills are many as are the tools to help. Not forgetting measurement. There are lots of… [Read More]
PR Awards – getting your strategy right
I have been judging PR awards since 2006. These are some ideas on how to approach your PR award entry. If a category has more than 8-10 entries the judges will be looking for ways to relegate or discount entries. Get your entries proofread by at least 2 people. Help the readability by using a… [Read More]
#PRStack – a crowd sourced reference book for PRs
How-to’s are growing in popularity. According to the Hobson and Holtz Report FIR (#808) from earlier this week research by Google found that searches for how-to videos on YouTube are up 70%, year on year. A few months ago I asked Stephen Waddington if I could do a guest post on his blog. Always ahead of the curve,… [Read More]
Practical guide to PR Tools – free ebook launched #PRstack
Tackling public relations workflow The #PRstack book published today developed as a crowdsourced project to tackle modern public relations workflow. My #PRstack: a practical guide to modern PR tools and workflow is a book published today. It consists of a series of case studies by public relations practitioners exploring modern aspects of public relations practice…. [Read More]