The latest version of the PR stack book is published today. The book concentrates on tools to enable PR and communications people to work better. Listening, planning and the cur-ration of content are vital skills for PR. Combined with relationship building, engagement manage, the skills are many as are the tools to help. Not forgetting measurement. There are lots of tools for measurement.
Credit to Prezly for their help in producing the books.
The tools come thick and fast as you go through the hundred plus pages of PRstack2. This is not a featureless how-to document. This is all about PR application. It covers techniques and practices to help a PR person find new ways to do what they do.
Trying out a new tool often takes heaps of time. And there is nothing more frustrating and finding that it’s not going to help. Time is precious, not least for PR people. PRstack2 is a review of 30+ PR tools. They are simply explained and applied in a PR setting. It could potentially save you so much time.
I recently combined my blog and corporate websites into a WordPress site. Having read the sections on building a personal portfolio and a newsroom using WordPress I can think of a number of ways that I would like to further adapt my site. Thanks to Matt Appleby @mattappleby and Livi Wilkes @LiviWilkesPR for the tips.
Everyone has to learn something from this book. I am really proud to have worked alongside some of the cleverest people in PR. I plan to draw on a tools and hacks featured over the ext week weeks for more detailed explanations. Please subscribe if you do not want to miss any. Please don’t hesitate to make a comment if you want to give a (opposing?)view.
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