How-to’s are growing in popularity. According to the Hobson and Holtz Report FIR (#808) from earlier this week research by Google found that searches for how-to videos on YouTube are up 70%, year on year. A few months ago I asked Stephen Waddington if I could do a guest post on his blog. Always ahead of the curve,… [Read More]
Practical guide to PR Tools – free ebook launched #PRstack
Tackling public relations workflow The #PRstack book published today developed as a crowdsourced project to tackle modern public relations workflow. My #PRstack: a practical guide to modern PR tools and workflow is a book published today. It consists of a series of case studies by public relations practitioners exploring modern aspects of public relations practice…. [Read More]
Using Google Analytics to track PR outreach & outcomes
In my previous blog post I referred to an experiment I was running with Google Analytics for a guest blog post I was writing. This has just been published and many thanks to Stephen Waddington for using the article. It can be found here under the title ‘How-to use Google Analytics to track public relations… [Read More]