In my previous blog post I referred to an experiment I was running with Google Analytics for a guest blog post I was writing. This has just been published and many thanks to Stephen Waddington for using the article. It can be found here under the title ‘How-to use Google Analytics to track public relations… [Read More]
Link Tagging & Goal Conversions in Google Analytics
This is a brief post just to record my thanks for clicking on the Twitter link! This will record a positive result against a Google Analytics record of activity from Twitter on this blog and will be used in a guest blog I am writing on how to create link tags and goal tracking. I… [Read More]
Does Google Analytics offer PR a way of connecting their efforts with organisational outcomes?
– Put simply, yes(ish). Though it comes with lots of caveats, this is a possible way of tracking cross social media impact. Google Analytics (GA), as has been said before, is not easy. The interface is often confusing, often inconsistent and often failing the ‘so what?’ test. But if your goal is for people to… [Read More]