Since I have become involved with the CIPRs Marcomms group I have managed to dodge getting too closely involved in organising an event. The group has its AGM at the start of the year and decided to host it at the CIPR in London. At last years event they also had a couple of speakers to… [Read More]
What does good PR look like?
Why do you do PR? Stupid question, aye? To claim a salary or issue an invoice? ‘Yes’, but ‘no’. You also do it to enact a change based on organisational objectives, in marketing speak. But did it help? (More marketing speak…) what were the campaign objectives and were they measurable? In PR there are a lot… [Read More]
Does the public like public relations?
Radio 4 ‘Today’ programme this morning had Alan Edwards, a music PR, talking about his work with David Bowie. It was the opportunity for PR to take a bit of a kicking. The presenter suggested their input was to spin an image from very little. This is a point in itself. People like Stephen Waddington… [Read More]
Barcelona Principles 2.0 Launch – A curation of the launch at Ketchum London 3rd September 2015
This is a curation of this morning launch at Ketchum London
Measure Camp – compulsory for anyone serious about analytics?
A few years back I was an advocate of a PR/measurement combine called Measurement Camp. This was in no way connected with Measure Camp. It proved a useful talking shop for PR to understand more about social media metrics. Maybe it was too early, but it seemed to miss out on the business end of… [Read More]