– Put simply, yes(ish). Though it comes with lots of caveats, this is a possible way of tracking cross social media impact. Google Analytics (GA), as has been said before, is not easy. The interface is often confusing, often inconsistent and often failing the ‘so what?’ test. But if your goal is for people to… [Read More]
Metric Silos – a desolate place to be
I have been reflecting on the Google Analytics Individual Qualification I did a few weeks ago. In particular, what benefit this might be to a PR person. We are surrounded by analytics tools and one of the many challenges is finding the right one for the job. If there is one thing I hate in… [Read More]