I have been reflecting on the Google Analytics Individual Qualification I did a few weeks ago. In particular, what benefit this might be to a PR person. We are surrounded by analytics tools and one of the many challenges is finding the right one for the job. If there is one thing I hate in… [Read More]
Communicating the Uncomfortable Truth
‘Organisations are run by managers and their job is to make decisions which will guarantee the survival and grow of a company’…so says the management text book. Sometimes they are difficult decisions and involve people’s futures. None more so than for Pfizer who recently decided to close its massive R&D lab in Sandwich. Over the… [Read More]