I have been reflecting on the Google Analytics Individual Qualification I did a few weeks ago. In particular, what benefit this might be to a PR person. We are surrounded by analytics tools and one of the many challenges is finding the right one for the job. If there is one thing I hate in… [Read More]
Google Analytics Individual Qualification –
Google is a strange organisation. It provides all these free tools but has one product (Adwords) which seems to make all their money. Many of us have been playing with their gadgets and properties over the years. Things like like Trends, Maps and YouTube. I have experimented with early versions of Adwords, Motion Charts, and… [Read More]