I have been reflecting on the Google Analytics Individual Qualification I did a few weeks ago. In particular, what benefit this might be to a PR person. We are surrounded by analytics tools and one of the many challenges is finding the right one for the job. If there is one thing I hate in… [Read More]
Updating a web presence
Being a partner at Media Evaluation Research I get to put together the website. Over the past couple of years this has evolved from a fairly basic Dreamweaver ‘1.1’, adapted by my wife, who did an OU course in HTML. A subsequent version was prepped by a graphic design friend, who was getting into web… [Read More]