‘Organisations are run by managers and their job is to make decisions which will guarantee the survival and grow of a company’…so says the management text book. Sometimes they are difficult decisions and involve people’s futures. None more so than for Pfizer who recently announced the closure of its massive R&D lab in Sandwich. Over… [Read More]
Communicating the Uncomfortable Truth
‘Organisations are run by managers and their job is to make decisions which will guarantee the survival and grow of a company’…so says the management text book. Sometimes they are difficult decisions and involve people’s futures. None more so than for Pfizer who recently decided to close its massive R&D lab in Sandwich. Over the… [Read More]
Measurement Camp ups the pace
Yesterday was the first of this years Measurement Camp monthly meetings, hosted this time by Econsultancy (Thanks Michelle and Aliya!). The 40 or so participants cover a vast cross-section of marketing specialisms, from PR, advertising, online and offline, direct and social media content producers. The breadth of interest and experience has to be unique, all… [Read More]
Presentation to CIPR Strategy Conference
This is the presentation made to the CIPR’s ‘Prefecting PR Strategy’ 27 October 2008. There are some notes which go with it so please come back to me or leave a comment and I will email them across. The conference lasted a one day and had over 50 middle and senior public relations practitioners in… [Read More]