A few years back I was an advocate of a PR/measurement combine called Measurement Camp. This was in no way connected with Measure Camp. It proved a useful talking shop for PR to understand more about social media metrics. Maybe it was too early, but it seemed to miss out on the business end of… [Read More]
(Failing to) Bridge the divide
There are some gaps which will never be bridged – I am pretty sure there will never be a bridge from Russia to Alaska across the often sub-zero Bering Straight. There is also the divide between the ways that traditional and online media are measured. From talking to people in the industry at events like… [Read More]
Measurement Camp update
Yesterday’s Measurement Camp proved to be very well supported with well over 30 people working in many aspects of PR, Marketing and measurement attending the meeting in London. There were specialists in ‘buzz’ measurement, social media planning (a new title I think we will see more of), search, and many aspects of online marketing, with… [Read More]