“Advancements continue to be made in measurement and evaluation, a longstanding hot topic and an identified area for improvement in public relations and related practices.” That’s the opening lines from Jim Macnamara review of three of the latest models available here https://instituteforpr.org/latest-evaluation-models-uk-government-evaluation-cycle-eu-guidelines-and-more/ Alternatively, if you prefer a podcast version… (Credit: Google NotebookLM, AI generated –… [Read More]
Using Google Analytics to measure outcomes against your PR objectives
Is this relevant to you: · Are you interested in knowing more about what people do when they see your proactive PR outreach? · Do you have a specific goal in mind when you plan an outreach campaign? · Does that goal involve some sort of interaction on your web properties? If the answer is… [Read More]
Measure Camp – compulsory for anyone serious about analytics?
A few years back I was an advocate of a PR/measurement combine called Measurement Camp. This was in no way connected with Measure Camp. It proved a useful talking shop for PR to understand more about social media metrics. Maybe it was too early, but it seemed to miss out on the business end of… [Read More]