“Advancements continue to be made in measurement and evaluation, a longstanding hot topic and an identified area for improvement in public relations and related practices.” That’s the opening lines from Jim Macnamara review of three of the latest models available here https://instituteforpr.org/latest-evaluation-models-uk-government-evaluation-cycle-eu-guidelines-and-more/
Alternatively, if you prefer a podcast version…
(Credit: Google NotebookLM, AI generated – scary but true!). A takeaway is that AMEC Measurement and Evaluation will soon be releasing an updated version of the Integrated Evaluation Framework, which will be worth looking out for as it is unquestionably the industry benchmark.
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