Will the 16th June 2016 go down as a great day for PR and evaluation? Will it be recorded as the day PR grew-up? The day that it shock off the vestiges of subjectivity and laid bare its soul for all to examine its worth? Will it be the start of a time when PR… [Read More]
Media Evaluation Techniques (Part 2)
In Part 1 of this discussion on media evaluation techniques there was a look at the processes involved in collecting the cuttings, creating a media list and using packages like MS Excel and MS Access to collate and sample the media coverage. Although this 2-parter is an exploration of media evaluation techniques, deciding on a… [Read More]