This was a declaration by Rory Sutherland, leader of Ogilvy Change on their website when talking about marketing. Somewhat self-deprecating, but a useful starting point from a great intellect and very relevant to media measurement. He makes the point that he is opposed to the concept of surveys and focus groups. The areas of the brain… [Read More]
Thoughts on another media year
There are a number of fast forming trends shaping and reshaping the media. In a few short generation the influence of the printed has diminished dramatically with much of the audience seeking their content online, sometimes behind paywalls. Any well-informed clues on where these trends are going is gold dust and the CIPR in this video-cast… [Read More]
What is the value of an online newspaper comment?
Much has been said about the value of a Facebook Like and so it seems only logical to think about the value of other online third-party endorsements and claims. What about comments on online newspapers? Just about every site that could be described as an online newspaper has a mechanism for allowing readers to comment,… [Read More]
Is it ever okay to use AVEs? – Thinking the unthinkable
I was reading this article on the BBC website about the value to sponsors of the Olympics and it led me to think a little about that horrid PR conundrum. Are there ever circumstances when the use of AVE is acceptable? AVEs have loads of reasons for their non-use. I really don’t want to rehash… [Read More]
Are you missing something?
Having been around media monitoring and analysis for quite a few years I sometimes wonder if a tipping point has been reached and you can achieve a picture of coverage by considering just the online sources. However, is there a possibility you are missing something by taking the web exposure as a proxy of all… [Read More]