This is an introduction to using Brandwatch. I have been using Brandwatch for quite a few years and seen it develop. It started as a fairly clunky function restricted online monitoring tool. Since then it has become more refined. What it has not become is completely straightforward. Setting up a service requires the creation and the refinement of a query, before handing over to a dashboard for more sorting, tagging and configuring and results collection. This video takes a start to finish(ish) look via a case study on using Brandwatch.
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