– Put simply, yes(ish). Though it comes with lots of caveats, this is a possible way of tracking cross social media impact. Google Analytics (GA), as has been said before, is not easy. The interface is often confusing, often inconsistent and often failing the ‘so what?’ test. But if your goal is for people to… [Read More]
PR vs Marketing – Let Battle Commence
I bumped into a tweet last week which mentioned the difference (or lack of) between PR and marketing. If you study the books and consult with the relevant trade bodies you will be very clear on the differences. But what of reality in this fast changing media environment?Marketing is about selling stuff (er…simplified) encompassing sales… [Read More]
Auto Sentiment Analysis Infographic
I have created this infographic to help summarise my experiences with auto sentiment analysis programs. I have used a few over the years and while they are getting better, they are far from perfect, and indeed are sometimes described as being no better than tossing a coin! One peculiarity that I have noticed is that… [Read More]
Sitting in on the infuence debate
In the world of online measurement it is easy to think of it as similar to traditional media (well similar) but with the additional necessity to measure influence. In traditional media influence is not such a major factor as the medium is finite in volume, with the individual media titles having their own discernible character… [Read More]
The objective of favourability
The discipline of media evaluation has over the years found it hard to dodge the accusation of subjectivity. I have noticed that when executing research using the accepted forms of best practice it is never possible to make the process completely objective. I have also noticed over the years that media research often returns to… [Read More]