Custom dashboards are such a good aspect of Google Analytics. They compose of up to 12 components, or widgets. They can be placed on a blank page taking highlights from nearly all the various reports presenting them in near enough real-time, with up-to-date data. I have created a Public Relations Custom Dashboard which will allow… [Read More]
Measure Camp – compulsory for anyone serious about analytics?
A few years back I was an advocate of a PR/measurement combine called Measurement Camp. This was in no way connected with Measure Camp. It proved a useful talking shop for PR to understand more about social media metrics. Maybe it was too early, but it seemed to miss out on the business end of… [Read More]
Does Google Analytics offer PR a way of connecting their efforts with organisational outcomes?
– Put simply, yes(ish). Though it comes with lots of caveats, this is a possible way of tracking cross social media impact. Google Analytics (GA), as has been said before, is not easy. The interface is often confusing, often inconsistent and often failing the ‘so what?’ test. But if your goal is for people to… [Read More]