PESO (or paid, earned, shared and owned) has been around for a few years, originally created Gini Dietrich, it has been growing in profile. Last week I was watching the Twitter and Periscope feeds from the Future Comms 2015 event where there was a panel discussion on PESO and someone (Danny Whatmough, I think) said that… [Read More]
PR vs Marketing – Let Battle Commence
I bumped into a tweet last week which mentioned the difference (or lack of) between PR and marketing. If you study the books and consult with the relevant trade bodies you will be very clear on the differences. But what of reality in this fast changing media environment?Marketing is about selling stuff (er…simplified) encompassing sales… [Read More]