Set SMART Objectives. Set your objectives at the start of a campaign because too much media evaluation and measurement is done at the end. So much more can be learned by beginning the evaluation process when the campaign objectives are set. Make your objectives SMART. Here’s a blog post on what SMART objectives are and… [Read More]
Your campaign versus the world
The world is an unpredictable place and no amount of planning will get your story to the top if news of other events take precedent. One of the points covered in AMEC’s (International Association for Measurement and Evaluation of Communication) revamped Barcelona Principles 2.0 was this concept of the analysis of the wider media environment… [Read More]
AMEC’s Interactive Evaluation Framework
Will the 16th June 2016 go down as a great day for PR and evaluation? Will it be recorded as the day PR grew-up? The day that it shock off the vestiges of subjectivity and laid bare its soul for all to examine its worth? Will it be the start of a time when PR… [Read More]
Twitter: Finding the Hidden Influencers among your Followers
If you use Twitter, have maybe a couple of hundred or thousands of Followers, you have an asset. You might just take a broadcast approach, tweeting out your thoughts as you have them. Conversely it is possible to take a more strategic approach and deal-up some content fashioned to appeal to your key influencers. Following… [Read More]