Anyone who is a member of the CIPR can not have failed to have been impressed by their St James’s Square HQ. I have often used the members rooms as my London office with its wifi and coffee machine; it has always been pleasant surroundings and occasionally a real lifesaver. So it must be a… [Read More]
Measuring New Media
I recently did a talk for the Chartered Institute of Public Relations Strategy Conference on measurement. The PowerPoint slides are available via in the previous post. The brief for the talk was fairly broad and so as well as talking about the range of strategies and tactics for measuring traditional media, I went into some… [Read More]
Presentation to CIPR Strategy Conference
This is the presentation made to the CIPR’s ‘Prefecting PR Strategy’ 27 October 2008. There are some notes which go with it so please come back to me or leave a comment and I will email them across. The conference lasted a one day and had over 50 middle and senior public relations practitioners in… [Read More]